Lifestyle remains No1 reason for investor migrants
New Zealand's lifestyle is more important than business and tax issues to migrants moving here, a study has found. A dozen investor migrants and one investor's wife were interviewed for an Immigration New Zealand and Investment New Zealand-commissioned study aimed at finding messages to lure potential investor migrants.
"It is clear that this decision to migrate is a heart decision .... emotive topics were far more resonant for these migrants than facts and rationality," the report said. "Business and tax issues came a distant second to lifestyle and community."
The top two reasons selected by migrants were "New Zealand is a great place to bring up a family" and "New Zealand is a small country (population) with a strong sense of community".
A senior marketing lecturer atMasseyUniversity, Dr Henry Chung, said the study confirmed what many already knew.
"The wealthy see the investor migrant category as a pathway to come to New Zealand, usually for the lifestyle or for their children, and not necessarily to do business or make money.